Your privacy matters. This policy explains, in plain English, what information Vertical Personal Training collects when you enquire about small group personal training, why we collect it, how long we keep it, who we share it with, and the rights you have over it.
Who we are
Vertical Personal Training is a small group personal training business run by Alfie in Brighton, operating as a sole trader. Vertical Personal Training is the "data controller" for the information you provide — which means we're responsible for looking after it.
You can reach us:
- Email: alfie@verticalpersonaltraining.com
- Phone / WhatsApp: 07557 683657
- Address: available on request
What information we collect
When you complete our enquiry form or get in touch, we may collect:
- Your name
- Your email address
- Your phone number
- Your fitness goals
- Your preferred training times
- Whether you'd like to join on your own or with a friend
- Any injuries, limitations or health information you choose to share — this field is optional
- Any other notes you send us through the form
About the health information: the injuries/limitations field is optional. Anything you tell us there is used only so we can coach you safely, and it is not a substitute for the full health screening (PAR-Q) we complete before training begins. Health information is a special category of data under UK GDPR, so we only collect it with your explicit consent (see below), and we treat it with extra care.
How we use your information
We use the information you give us to:
- Reply to your enquiry
- Talk through your small group PT options
- Manage bookings and waiting lists
- Send you relevant follow-up messages about training
- Plan your sessions safely around any injuries or limitations you've told us about
- Keep basic client records if you decide to join
We only ask for the information we actually need to reply to you and plan your training safely — nothing more. We won't use your information in ways you wouldn't reasonably expect, and we never sell it.
Legal basis for using your information
Under UK GDPR we need a lawful basis to use your information:
- Consent — by submitting the form you're consenting to us contacting you about training. You can withdraw this at any time.
- Explicit consent (Article 9) — where you choose to share injuries, limitations or other health information, that is special-category data. We rely on your explicit consent to hold and use it, solely to coach you safely. You can withdraw this at any time, and you're never required to share it.
- Legitimate interests / contract — if you become a client, we keep basic records to deliver your sessions and run the business properly.
How long we keep your information
- If you enquire but don't sign up, we keep your details for up to 12 months, then delete them — or sooner if you ask.
- If you become a client, we keep your records for as long as you train with us, and for a reasonable period afterwards for tax and accounting.
- You can ask us to delete your information at any time.
Who we share your information with
We don't sell your information, and we never share it for anyone else's marketing. We use a small number of trusted services to run the business, and share information with them only as needed:
- Tally — our enquiry form provider
- Google (Google Sheets) — where form responses are stored
- Our email hosting provider — the service behind alfie@verticalpersonaltraining.com, used to reply to you
- Our accountant — for tax and bookkeeping (client records only)
- The gym / venue where sessions take place — we may share only the limited details needed to arrange access or space for your training
These providers only handle your information on our instructions.
Cookies and analytics
Our website uses Google Analytics 4 (GA4) to understand how visitors use the page — for example, which pages are viewed — so we can improve it. Analytics tools like this use cookies, so GA4 only loads if you accept cookies on our banner. Our enquiry form (Tally) may also set functional cookies it needs to work.
Some pages also load content from other providers, which may receive your device's IP address when that content loads:
- Google Maps — the embedded map showing where we train
- Google Fonts — the fonts used across the site, served by Google
- Featurable — displays our Google reviews on the page
You can control or block cookies through your browser settings.
Where your data is stored
Some of our providers are based outside the UK, so your information may be transferred internationally, always with appropriate safeguards in place:
- Tally stores enquiry-form data on servers in the EU.
- Google (Analytics, Maps, Fonts) is a US company; transfers to the US rely on the UK Extension to the EU–US Data Privacy Framework (the "UK–US Data Bridge").
Marketing and follow-up messages
We keep this simple. Any follow-up you get from us is a personal, one-to-one message — a call, text, email or WhatsApp — about your enquiry or your training. We don't run a newsletter or send bulk marketing, and we won't add you to a marketing list. If you'd rather we stopped contacting you, just tell us and we will.
Your rights
Under UK GDPR you have the right to:
- Ask what information we hold about you
- Correct anything that's wrong
- Ask us to delete your information
- Ask us to restrict or stop using it
- Object to us using it
- Withdraw your consent at any time
- Ask for a copy of your information to reuse elsewhere
To exercise any of these, just contact us using the details below. We'll respond within one month.
How to contact us
For anything about your privacy or the information we hold about you:
- Email: alfie@verticalpersonaltraining.com
- Phone / WhatsApp: 07557 683657
How to complain
We'd always prefer you came to us first so we can put things right. But if you're not happy with how we've handled your information, you have the right to complain to the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Phone: 0303 123 1113